Wearable and App Users Tracking Health Tech’s Next Step
Published January 8th, 2019 by Yusra Murad.
Learn how health app users are showing great interest in medication management and blood pressure tracking. Featuring quotes from Katie D. McMillan, Associate Director of the Duke Mobile App Gateway. Read the full article here!
Exert: Step-trackers and calorie counters have enjoyed their days in the sun, but consumers are ready for their smartphones to step up and take even more responsibility for their health — starting with their medication schedule. That’s according to new Morning Consult data diving into consumers’ views of technology, such as smartphone applications and fitness wearables, that allows them to track and manage their health conditions. While 15 percent of health app users say they currently use one to manage their medications, 52 percent of those who do not said they would consider using one in the future, pointing to a promising market for developers seeking to determine what health-conscious consumers are looking for.